OCULUS

Oculus is an experiential project that aims to apply a new optic to the space, creating a playful game in the perception of images – the opposite of definition, the opposite of clarity.

This work creates a series of distortions that generate new spatial optics, impossible perspectives and perceptions that provoke reflection. Beyond the formal stereotypes of the object itself, Oculus is an optical modification, an element that rectifies definition, clarity, perspective and, ultimately, the very perception of what is being observed.

THE AUTHORS

27Lletres is a multidisciplinary team who work on creativity applied to spatial and ephemeral branding. They create memorable experiences and projects through emotion and help forward-thinking brands to communicate in ephemeral or permanent spaces. They accompany their clients throughout the process, from the initial concept to the installation of the work, carefully managing every last detail of the production.

Their artistic nature drives them to be curious, to constantly research and experiment with innovative concepts, strategies and processes, which they apply to their projects. They are also very aware of the need for sustainability so they push proposals towards more conscientious and circular actions.